IKEA shows again how committed the brand is to “improving the everyday life for the many” with the opening of its temporary VIP Lounge for everybody to enjoy. Found in Terminal 3 of Charles de Gaulle airport in Paris, the company’s products become part of a relaxing installation – passengers are encouraged to spend the time between flights resting on a comfy bed or sofa, watching TV or reading. Between July 13th and August 5th 2012, IKEA‘s 200 meter space in the boarding area strives to offer people the relaxation they were hoping to achieve once they arrived to their destination and skip the boring, frustrating dead time before the flight. The average waiting time in the boarding area is 1 hour and 43 minutes, time that can be spent in one of the 9 rooms -  one of them accessible to disa bled persons – a living room and a 50 meter supervised children’s area, where the brand’s influence on relaxation can be experienced first hand by anyone free of charge.

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Terzani is a family-owned Italian lighting company that was founded by Sergio Terzani in Florence in 1972. By combining traditional Italian craftsmanship with modern technology, the company creates lighting that blurs the lines of art, luxury and design.  Taking experimental lighting design a step further, Terzani commissions designs from renowned artists including Nigel Coates, Maurizio Galante, Christian Lava and Dodo Arlsan.

The Precious collection features six stunning lighting products, all of which redefine the way luxury lighting is made. Designed by Barlas Baylar, Atlantis is a breathtaking installation that is reminiscent of some kind of deep sea marine animal. Hundreds of illuminated lengths of draped nickel chain – measuring three miles in total – cascade down from the gloss nickel band giving the impression of tentacles hanging down into the abyss of the ocean.

Stream is a stunning design from Christian Lava for Terzani. Featuring over seven kilometres of metal chain hanging in tiers from a nickel-plated frame, Stream casts an tranquil and striking shadow around the room. It is available as a suspension light, a wall light or as a floor lamp.

Combining traditional artisan techniques with cutting edge technology, Soscik is a modern reinvention of the classic chandelier designed by Nicolas Terzani. Created by interlacing metal chain over a nickel-plated frame, Soscik creates a dramatic yet romantic effect that would look great in a modern interior.

Which one of these beautiful, ethereal lights is your favourite? We’d love to know.

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How would it feel to imagine a decorative object in every old, used furniture parts like armrests or table legs? To create little beady eyes in your imagination and then smooth them out to result some cute reminders to reuse our resources in creative ways. Offering a set of Re-turned ornaments as a gift is a symbolic invitation to participate in this challenging reshaping of our world – dressing used wood in an updated shell. Created by Norwegian designer Lars Beller Fjetlan, these ornamental birds used to be part of someone’s memories, but by reshaping their exterior surface, the designer’s interpretation allows the valueless wood to be cherished again. Coming across these wood crafted decorations on booooooom, I couldn’t help but wonder where wo uld I find space for them in my home.

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Finding the perfect way to make a brand stand out implies a unique design solution that puts miles between the brand and its competitors. Waldo Trommler Paints (wtp) commissioned Reynolds and Reyner to prepare their small Finnish company for making a great entrance on the U.S. market. The entire branding process relies on drawing attention to finishing touches by using dazzling colors and simple objects silhouettes that hint towards the firm’s offering of simply stunning range of colors. The results are described as a combination of design elements that focus on the company’s main features – friendliness, quality and innovation: “No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors â€" it has the corporate identity, common for each design element â€" from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand.” Spotted on Design Milk, the packaging and visual identity of “the brightest brand of paints” is evoked through a series of design elements that make WTP’s branded products put themselves in the shopping basket.

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